Taste youcan see.Passionyou can feel.

Mecer is Mustek's own consumer technology brand · laptops, peripherals, power solutions. I developed and maintained the product brand system: photography direction, campaign advertising, retail presence, and digital assets. The challenge was elevating a local brand to feel competitive next to global names at point of sale.

Sprite's brand language is built on refreshment as a cultural act · a state of mind shaped by refreshment, youth culture, and street-level energy. The campaign work explored how that message translates across outdoor, digital, and in-store environments in a South African cultural context. The visual direction stayed loyal to Sprite's bold green-and-white system while bringing a more energetic, street-level quality to the compositions.

The Adizero campaign required communicating precision engineering to a performance audience. The creative direction drew from motorsport and aerospace visual languages · technical overlays, kinetic typography, and speed-referenced composition. Every frame was built to make the product feel like a machine engineered for human performance.

Apple campaign assets built around clean product storytelling, precise typography, and premium retail clarity. The work balances device-led hero imagery with compact copy systems designed for quick social and in-store recognition.

Mustek is southern Africa's largest technology distributor, representing over 60 global brands across the continent. As the in-house Senior Designer, I own the full visual communication system · from product launches and retail POS to webinar collateral, campaign materials, and partner co-branding. Every global brand touchpoint that moves through Mustek carries design work I produced.

CloudShop by Mustek is a digital solutions platform built to give businesses easier access to cloud services, software subscriptions, and technology resources. I designed the brand from the ground up — logo, visual language, and full corporate identity guidelines — establishing a clean, modern system built to scale with the product. The brief was to make enterprise cloud feel approachable without losing credibility.

Sowetonic was imagined as more than a tonic water brand. It represents a new generation of township entrepreneurship · young, ambitious, design-aware, and globally inspired while remaining deeply connected to its Soweto roots. The creative direction positioned the product as a sophisticated lifestyle beverage designed for modern urban culture, rooftop social spaces, and premium hospitality environments. The visual world balances minimalism with cultural confidence · allowing the product itself to carry elegance through restraint, realism, and refined composition.

Chowza is my own product · a food discovery and deals platform built for how South Africa eats. From Streetwise to flame-grilled, from R29.90 to feeding the whole crew, Chowza aggregates every deal in one place. I designed the full brand identity, UI system, marketing materials, and app screens · building a product that needed to feel premium enough to compete with established players while remaining warm and accessible to a broad South African audience.

Kota King is a South African QSR brand built around the kota · the iconic township street food. The brand needed to honour its cultural roots while feeling modern, scalable, and commercially viable. The identity system drew from township visual culture: bold colour, confident typography, and an energy that felt authentic rather than commodified.

This concept project explored what a fully realised Fanta outdoor campaign could look like across South Africa · from Ballito billboards to skyscraper facades, festival stages, and digital city infrastructure. The campaign was built around the playful slogan "ORANGE YOU thirsty?" · transforming a simple line into a bold visual identity system capable of living anywhere the brand needed to show up. The objective was to create a campaign that feels youthful, energetic, culturally alive, and impossible to ignore.

This concept project explored Coca-Cola's relationship with cold · as a sensory brand promise with temperature, ritual, and recognition built into every frame. The direction leaned into high-contrast product photography, dramatic lighting, and minimal copy to let the product carry the story. The result was a premium visual system that felt worthy of the world's most recognised beverage brand.